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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Develop Community Strategies and Processes | 27% | |
| Define and Establish a Community | 8% | |
| Make Strategic Content Decisions | 16% | |
| Measure and Analyze Community Success | 20% | |
| Engage and Moderate the Community | 29% |
Facebook Certified Community Manager Sample Questions:
A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?
- A. Create a poll for feedback on the milk formula.
- B. Develop content that encourages sharing photos and stories.
- C. Ask members to share their favorite post from the group on their profiles.
- D. Create a post announcing the release of the latest formula milk
Correct Answer: B 🗳️
The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?
- A. Create an ad and target attendance from outside communities
- B. Create a schedule and invite attendees to sessions that align with their interests
- C. Ask attendees to create sub-communities and monitor conversations
- D. Start a new community and post event content there
Correct Answer: B 🗳️
A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?
- A. The agreed result from a recent poll stating that each community manager will use their initials
- B. The personal profiles of each community manager to make it clear who is replying
- C. A company-branded profile used by all community managers with each reply signed by name
- D. The approach that the team agreed upon and the company approved
Correct Answer: D 🗳️
A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)
- A. Comment on every post that members make in the group.
- B. Enlist a scheduling tool to create daily topical posts to encourage conversation.
- C. Highlight top commenters in a special weekly post.
- D. Create a group rule that requires daily engagement to remain in the group.
- E. Look at engagement insights to compare the daily number of posts.
Correct Answer: B,E 🗳️
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?
- A. Research and change the content types to align with the demographics of all community members.
- B. Ask members which types of tools and content they want more of.
- C. Increase engagement-type posts and use only new content to create engagement.
- D. Repurpose content by reviewing and recycling previous posts.
Correct Answer: A 🗳️
