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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 2: Automation and Journey Orchestration | - Journey Builder
|
| Topic 3: Email Marketing and Content Creation | - Email Studio capabilities
|
| Topic 4: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 5: Data Management and Integration | - Integration concepts
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question 1
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?
A. Create and enable a BLOCKOUT window in MobileConnect.
B. Run a SQL Query at 12:30 a.m. to create a suppression list.
C. Run an Import Definition at 12 a.m. to create a suppression list.
D. Create a Journey Goal to exit subscribers from the Journey.
Question 2
Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?
A. Single Send Journey
B. Scheduled Automation utilizing Triggered Send Emails
C. Journey that allows re-entry after exiting
D. Scheduled Automation using a Send Activity
Question 3
Scenario: NTO is creating a birthday journey and wants to divert contacts who have redeemed a promotional code before sending reminder emails on the 15th and 20th of each month. The transactional information is stored in a separate data extension from the journey's entry source.
They need to compare the customer number field between the journey source and transaction data extensions. Which activity would they use to accomplish this?
A. Decision Split Activity using only Contact Data
B. Einstein Split Activity
C. Decision Split Activity using only Journey Data
D. Decision Split Activity using both Contact and Journey Data
Question 4
A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud.
Once an appointment with a contact is scheduled for the technician through CRM, a notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent, the "Confirmation Sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the Contact.
What solution would a consultant recommend to address this use case?
A. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.
B. Configure journey with API Event entry source; Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.
C. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.
D. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.
Question 5
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped, and Complete.
Their Journey works when orders are created, but they noticed it does not inject customers when their status is updated.
What could be causing this?
A. Orders are not being updated from not meeting criteria to meeting criteria
B. Synchronized Data Sources poll changes every 15 minutes at the quickest.
C. Orders should be set up to allow injection upon update in Connect Configuration
D. The associated Contact should be updated to be injected.
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: C |
