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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Design and configure Data Extensions - Import and manage subscriber data - Troubleshoot send and data issues - Configure segmentation tools |
| Topic 2: Email Marketing Best Practices | 10% | - Design effective emails and programs - Evaluate deliverability factors - Subscriber acquisition and retention |
| Topic 3: Content Creation and Delivery | 24% | - Create and customize email content - Configure send settings - Manage and organize campaign content - Select appropriate tools for sending |
| Topic 4: Insights and Analytics | 14% | - Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance |
| Topic 5: Marketing Automation | 26% | - Build solutions in Automation Studio - Recommend automation solutions - Build solutions in Journey Builder |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
A) Einstein Messaging Insights
B) Einstein Engagement Scoring
C) Einstein Engagement Frequency
2. Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?
A) Navigate to the Job Links tab In My Tracking and update the URL.
B) Navigate to URL Expiration in Setup and update the URL.
C) Navigate to the email in Content Builder and update the URL.
3. A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
A) A nightly automation with a filter activity
B) An approval process for sending
C) A verification step In the send automation
4. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?
A) Broaden segmentation criteria to reach more diverse audiences.
B) Scale back sending for specific ISPs until the issue subsides.
C) Increase the frequency of email sending to boost engagement.
5. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
A) Sender Authentication Package
B) Send Throttling
C) Einstein Engagement Frequency
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
