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Failed once? That's when direction matters most. The Microsoft Functional Application in Microsoft Dynamics Marketing study guide from ExamsTorrent turns hard work into progress — 90 practice questions with mistake-pointing simulation.
Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics, Reporting and Integration | 10% | - Integrate with Dynamics CRM - Analyze campaign performance - Generate marketing reports and dashboards |
| Topic 2: Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - Marketing calendar and workspace - System navigation and settings |
| Topic 3: Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Create and manage contacts and leads - Build static and dynamic segments |
| Topic 4: Event Management and Budgeting | 15% | - Manage media plans and rate cards - Set up and manage events/webinars - Track marketing budgets and expenses |
| Topic 5: Create and Execute Marketing Campaigns | 25% | - Design multi-channel campaigns - Automate workflows and customer journeys - Manage email marketing and templates |
MB2-720 FAQ — Efficient Preparation Starts Here
No formal prerequisites; recommended basic knowledge of Microsoft Dynamics CRM and marketing concepts Eligibility rules do change, so confirm the current requirements on the official page (official MB2-720 exam page) before booking.
90–120 for 50–90 questions. Efficiency beats exhaustion: the ExamsTorrent software version simulates the real test scene and scores your performance, so every practice hour moves you forward.
Yes:
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$165 USD per attempt, 700 / 1000 to pass. Since a retake costs the full fee, prepare with direction: the 90 practice questions from ExamsTorrent focus your effort where the exam points are.
The Microsoft Functional Application in Microsoft Dynamics Marketing is Microsoft's certification exam for Microsoft Certified: Dynamics Marketing Functional Specialist (Retired), at the Specialist level. It validates applied skills employers hire for — a credential worth the effort. Related credentials include Microsoft Dynamics CRM / Dynamics 365 Marketing.
The Microsoft Functional Application in Microsoft Dynamics Marketing blueprint covers 5 domains — including Analytics, Reporting and Integration (10%), Manage Marketing Contacts, Leads and Segments (25%), Configure and Manage Core Dynamics Marketing (25%). The weightings are your efficiency map: heavy domains first. Every subtopic appears in the outline above.
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Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Which event can you configure to trigger an alert?
- A. an overdue task
- B. an expired contract
- C. a deleted note
- D. a downloaded file
Correct Answer: C 🗳️
You need to associate a market segment with a specific advertising vendor.
What should you do?
- A. Create a campaign and add the market segment to it.
- B. Create a media outlet and add the market segment to it.
- C. Create the market segment and add a campaign to it.
- D. Create the market segment and add a media outlet to it.
Correct Answer: A 🗳️
You hire a vendor to send holiday cards to all contacts processed by a marketing campaign during a specific time period.
Which campaign element should you use to track the vendor name and time period?
- A. file
- B. job
- C. component
- D. activity
Correct Answer: A 🗳️
You plan to modify a file that is stored in Microsoft Dynamics Marketing.
You need to ensure that no one else modifies the file while you are working in it.
What should you do?
- A. Change the file type.
- B. Change the file status.
- C. Restrict file download.
- D. Lock the file.
Correct Answer: A 🗳️
How can media plans be associated with jobs?
- A. A media plan can link only from the header to one job.
- B. A media plan can link to only one job at the header and the item level.
- C. A media plan can link to different jobs at the header level and the item level.
- D. A media plan can link only from the items to one job.
Correct Answer: B 🗳️
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