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Facebook Certified media buying professional Sample Questions:

1. You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A) Include only customers with highest value order for best performance.
B) Convert different currencies into the same one.
C) Always include your customers' countries in their own column in your file.
D) For customer lifetime value rate your customers on a ranking from 1-10
E) Always include the country code as part of your customer's phone numbers.

2. Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

A) You can set up a brand lift study through your Business Manager.
B) People within the test group that will view your ads become part of the exposed group.
C) The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
D) People within the control group that will view your ads become part of the exposed group.
E) The difference between the test group and the control group are analyzed to see the results of a brand lift study.

3. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Ad Type
B) Dynamic Creative
C) Audience
D) Offer
E) Placement
F) Image

4. Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A) You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
B) You should first do a custom audience with the database, and then, a similar audience optimized for reach.
C) You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
D) You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

5. Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A) Make sure video has sound
B) Select video views objective in order to run on both placements.
C) Shorten the video length to 15 seconds in order to run both placements.
D) Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
E) Select reach objective to optimize delivery.
F) Shorten the video length to 20 seconds in order to run on both placements.

Solutions: